COURSE NOTES: Introductory Psychology

Chapter 15:
Social Psychology
Notes for Psychology 101: based on Myers's text, Exploring Psychology, with supplements and modifications by the instructor, Prof. Cloninger.
denotes a term that you should know how to define, and to recognize and give examples.
denotes an important person. You should remember this person's name and what (s)he has done.
denotes an important research finding.
denotes an issue that you should be able to discuss or explain. |
SOCIAL THINKING
What we think is learned socially and affects social behavior
ATTRIBUTION: the answer to the question "why"?
- examples: "Why did you stay home instead of going out?" "Why did you fail the test?"
The answers to questions like these are attributions.
Examples of attributions:
personal attributions ("I'm shy." "I'm reliable.")
situational attributions ("It was a hard test.")
attitudes ("I like a challenge.")
ATTRIBUTING BEHAVIOR TO PERSONS OR SITUATIONS
Why did the student oversleep and miss class?
Because he is lazy?
- a dispositional attribution
Or because he is working 30 hours a week, as well as taking a full load of classes?
- a situational attribution
The fundamental attribution error
- the tendency for observers to underestimate situational influences and overestimate dispositional influences upon others' behavior
examples: He overslept, because he's lazy.
She's late, because she's disorganized.
The Effects of Attribution
Everyday judgments about people
Social conditions such as poverty, unemployment
At work, evaluating employees
ATTITUDES AND ACTIONS
ATTITUDE: a favorable or unfavorable evaluative reaction toward something or someone exhibited in one's beliefs, feelings, or intended behavior
- examples: political attitudes; attitudes about smoking, jogging, and other activities
Attitudes (internal influences) and situations (external influences) both affect behavior.
- Myers, 2005, p. 541, Figure 15.1
- Influence goes both ways.
The foot-in-the-door phenomenon (first agree with small request; then with larger one)
Role playing affects attitudes (role: social position leading to expected behaviors; for example, Zimbardo's prisoners and guards)
Why do our actions affect our attitudes?
Cognitive dissonance theory
- We are most comfortable when all our thoughts and actions are consistent (not "dissonant").
- Cognitive dissonance occurs if our behavior is inconsistent with what we know--like smoking, while knowing it is unhealthy.
- We can reduce dissonance by changing the behavior, or by changing what we believe.
SOCIAL INFLUENCE
conformity (going along with others' behavior)
obedience (doing what an authority figure tells you)
group influence (group responsibility instead of me)
cultural influences (norms to be thin; role of a woman)
CONFORMITY AND OBEDIENCE
Group Pressure and Conformity
Asch's classic study on line length judgment and conformity
Results of Asch's study:
Controls were correct 99% of the time.
Experimental Ss conformed on 37% of responses.
30% of Ss always yielded.
25% of Ss were always independent.
Conditions that strengthen conformity:
Feeling incompetent or insecure
Group of 3 or more people
Group is unanimous
We admire group's status and attractiveness
We have made no prior commitment to any response
Others in the group observe our behavior
Our culture strongly encourages respect for social standards
Reasons for conforming:
Normative social influence (norms)
- "...so they will like me."
Informational social influence
- "...because they know something I don't."
Obedience
Milgram's classic study on obedience (to authority) by shocking "learner" when experimenter says to do so
63% obeyed fully
no shocks were actually delivered
ethics debate
variations of the study showed factors that increased obedience:
legitimate authority
authority was near the subject
institution was prestigious
victim was distant (depersonalized)
no role models for disobedience
Lessons from the Conformity and Obedience Studies
Social influence can be stronger than our own standards
GROUP INFLUENCE
Individual Behavior in the Presence of Others
Social Facilitation
Triplett (1898): we do tasks (such winding a fishing reel) more quickly when others are present
The presence of others increases arousal, which helps easy tasks but harms difficult tasks.
Social Loafing
We work less hard when part of a group. ("free-ride")
Why? Less accountable as individuals, and feel dispensable
Deindividuation
Decreased self-consciousness and decreased responsibility
Example: impact of uniforms, such as Ku Klux Klan-style hoods, leading to increased "aggression" (laboratory shock)
Effects of Group Interaction
Group Polarization
Discussion changes opinions toward the group's prevailing tendencies
Liberals talking to other liberals become even more liberal.
Conservatives talking to other conservatives become even more conservative.
Groupthink (Janis)
making unrealistic group decisions because members don't express dissent, wanting to keep group harmony
Historical examples: U S invasion of Cuba; Watergate; Challenger explosion
The Power of Individuals
Although situations can be powerful (social control), we can also have an impact as individuals (personal control). What we expect can become a "self-fulfilling prophecy."
Self-Fulfilling Prophecies
- What we expect can become a “self-fulfilling prophecy.”
Minority Influence
- One or two individuals can change group opinion if they are consistent.
SOCIAL RELATIONS
prejudice
aggression
conflict
attraction
altruism
peacemaking
PREJUDICE
an attitude, consisting [as all attitudes do] of beliefs (stereotypes), emotions (negative) and behavior (discrimination)
Stereotypes
overgeneralized beliefs about a group
Emotions: hostility, envy, fear
Discrimination: action
- Prejudice based on race, gender
- Changes in prejudice and its expression over time
Social Roots of Prejudice
Social Inequalities
Us and Them: Ingroup and Outgroup
Ingroup bias
Scapegoating
Scapegoat theory of prejudice
Cognitive Roots of Prejudice
Categorization
Vivid Cases
The Just-World Phenomenon ("blame the victim")
AGGRESSION
Definition of aggression: "any physical or verbal behavior intended to hurt or destroy, whether done out of hostility or as a calculated means to an end"
The Biology of Aggression
"death instinct" (Freud's view)
Genetic Influences
Twin studies show impact of genetics
Neural Influences
Animal and human studies of implanted electrodes in brain (limbic system) Head injury is more common among violent criminals
Biochemical Influences
Hormones, especially testosterone
Alcohol, which has both biological and psychological effects
The Psychology of Aggression
Aversive Events
Frustration-aggression principle
Frustration --> Anger --> Aggression
Learning to Express and Inhibit Aggression
Imitation
Rewards
Cultural models
Minimal father care
Individual differences
Interventions, such as parent-training programs
Television Watching and Aggression
Violent models are numerous on TV (e.g., child sees, on average 8000 murders and 100,000 other acts of violence on TV during elementary school)
Effects of TV watching
Research supports a correlation between viewing TV violence and committing aggressive acts.
Further research, using experiments, shows that the relationship is a cause-effect relationship.
Sexual Aggression and the Media
Rape
Acquaintance rape (date rape)
Sexual myths, such as refusal changing to enjoyment
Viewing sexually explicit films (violent ones) makes viewers more accepting of sexual aggression
TV Violence, Pornography, and Society
- Social scripts (e.g., "act like a man")
CONFLICT
Conflict: "a perceived incompatibility of actions, goals, or ideas" (Myers, 2005, p. 566)
Social Traps
Situations in which pursuing our own ends produces mutually harmful behavior
Game matrix [often called "Prisoner's Dilemma"]
Environmental social traps
Solutions:
Regulation
Communication
Awareness
Enemy Perceptions
Mirror-image perceptions
ATTRACTION
The Psychology of Attraction
proximity
physical attractiveness
similarity
Proximity
Mere exposure effect
Physical Attractiveness
Blind date studies: physical attractiveness influenced satisfaction
Impact of physical attractiveness on dating, popularity, and impression of personality
Physically attractive people are judged happier, more sensitive, more successful, more socially skilled (but not more honest or compassionate).
Despite that, physical attractiveness is not related to self-esteem and happiness.
What is considered attractive?
Youthful appearance is judged attractive in women.
In men, what matters is maturity, dominance, and affluence.
Evolutionary interpretation of these findings (for reproduction)
Similarity
Romantic Love
begins with passionate love, but doesn't stay there
Passionate Love
Companionate Love
Equity and self-disclosure contribute to relationships
ALTRUISM
"an unselfish regard for the welfare of others" (Myers, 2005, p. 573)
What motivated those who rescued Jews in Nazi Europe?
social norms (52%)
helping was seen as obligatory by friends, family, or church
empathy (37%)
moved by the suffering of those whose lives were in danger
commitment to the justice principle (11%)
strong beliefs about how others ought to be treated
Bystander Intervention
The bystander effect (Myers, 2005, p. 575)
Helping only occurs if we notice the incident, interpret it as an emergency, and assume responsibility for helping
Experiments show we help more if there are few other people around.
Other factors also increase helping: observing helpful others, not being in a hurry, being in a good mood, and so on.
the case of Kitty Genovese
For more than half an hour, 38 respectable, law-abiding citizens in Queens, NY watched a killer stalk and stab a woman in 3 separate attacks in Kew Gardens. Twice the sound of their voices and the sudden glow of their bedroom lights interrupted him and frightened him off. Each time he returned, sought her out and stabbed her again. Not one person telephoned the police during the assault. One witness called the police after the woman was dead. (March, 1964)
The Good Samaritan Road Map
Darley & Latane's seizure study [cf. Myers, 2005, p. 574]
diffusion of responsibility
alone: 100% helped, in less than 1 minute average
2 in group: 85% helped
3 in group: 60% helped
6 in group: 30% helped, averaging more than 3 minutes
The Psychology of Helping
Social exchange theory
Rewards of helping
Costs of helping
Reciprocity norm
Social responsibility norm
PEACEMAKING
Cooperation
Superordinate goals (Sherif's study of boys at camp)
Communication
Mediator may help find a win-win solution.
Conciliation
GRIT strategy: Graduated and Reciprocated Initiatives in Tension reduction
announce a conciliatory intent
carry out verifiable conciliatory acts
maintain retaliatory capability
Social psychologists are activists to improve our social world.
Students: You can also use resources for this text supplied by the publisher. These include a chapter overview, self-tests, and other resources.
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